Saturday, 20 September 2014

60 Minutes by Upendra Namburi Book Review

60 Minutes by Upendra Namburi Book Review

*Publisher: Westland Ltd *ISBN: 978-93-84030-24-7 *Publication Year: 2014 *No of Pages: 361 *Cover: Paperback *Language: English *Genre: Fiction *Price: 350 *Rating: 2/5

My View:

While surfing through the net, I came to know that 2 big blogger sites are promoting or providing the books to the readers, I thought it would be a good reading material, but I am disappointed. The book is full of confusion, also the product selection for marketing in the book i.e. detergent powder is not appealing.

60 Minutes is the story of Agastya, the Chief Marketing Officer (CMO) of FMCG Company BCL, he is about to launch the most important product of his career, which is going to scheduled in 60 minutes. Maithilli is the love affair or rather mistress of Agastya, threatens him to disclose his affair to his wife and media if he doesn’t give 15 crores within 60 minutes. And the third one is Sailesh, the arch rival and CMO of Stark is all set to destroy Agastya’s career within 60 minutes of his product launch.

The book is very confusing from the beginning; also the plot is very complicated. This story is about corporate politics, sales, share market, jealousy, competition and infidelity; it is described in 60 minutes time frame. The book is about two top rival FMCG companies. I didn’t find the story build up of Sailesh. I was bit confused between past and present, when you thing that story is griping, suddenly it moves somewhere into past or present. And the most disappointing part of the book is it’s ending, how could you thing that rivals are sitting together and having a drink.

If you are from marketing profession then you will like the book otherwise please don’t waste your time (I have wasted it). Frankly, I didn’t like the book at all. If I don't have to write the review of this book, I would keep this book on far corner of my shelf. I got this book from writersmelon.


Successful, brash and ferociously ambitious, Agastya is the poster-boy for corporate success. As the chief marketing officer of one of the biggest FMCG companies he is all set for the most important product launch of his career when things spin out of control. 60 Minutes is all he has to save his job and his marriage.

Beautiful and intelligent, Maithili has never had much luck in love. When Agastya takes things too far and almost crushes her spirit, Maithili must avenge herself. 60 Minutes is all she needs to turn his life upside down.

An unlikely adversary, Sailesh is a mathematical genius and an expert strategist. His academic temperament is unsuited to corporate rivalry and subterfuge but he is forced to retaliate when someone crosses the line. He has 60 Minutes to destroy his foe.

High-profice jobs, reputations, relationships and marriages are at stake. Stealth, blackmail and secret liaisons exposed. Emotions mired in doubt and ambitions entangled in hostility. As the battle for supremacy continues, who will falter, who will persist and who will come out on top?


About Author:

Upendra Namburi is a sales & marketing professional who has launched over twenty new products and participated in setting up three new businesses. He is an engineer by accident and an MBA by design.

He has contributed to leading newspapers and online publications and is an evolving blogger. He has written on a wide array of subjects including payments, loyalty and marketing. He has also been invited by several management schools across India to speak and interact with students.

Having realized that we are all in a constant rush, set up against timelines and deadlines in this often transactional life, he has captured that essence in a new genre of ‘contemporary Indian life thrillers’.

He is on the passionate voyage of writing the numbers triumvirate of novels titled 31, 60 Minutes and 8. His novels touch upon the various facets of urban India, including corporate life, obsessions, love and relationships. His debut novel 31, was a bestseller and also on the longlist for the Tata First Book award.

He currently resides in Gurgoan with his wife and ‘The Prince’, his mischievous son.