Thursday, 26 July 2012

Fujifilm FinePix F800EXR

The Fujifilm FinePix F800EXR is a new 16-megapixel compact camera with a 25-500mm equivalent zoom lens and Wi-Fi connectivity. Other highlights include a start-up time of 1.5 seconds, shot-to-shot lag of 0.8s and AF lag of just 0.16s. Wireless Image Transfer facilitates sending photos from the FinePix F800EXR to smartphones and tablets quickly and simply with the help of the free Fujifilm Photo Receiver app. Full HD video recording, raw image capture, manual exposure control, Motion Panorama, Film Simulation and Multiple Exposure round off the features list. The Fujifilm FinePix F800EXR is now available for pre-order, priced at $349.95. The camera is expected to hit the shops in August. In the UK, the Fujifilm FinePix F800EXR will go on sale towards the end of September for an estimated £279..
Fujifilm Global Press Release
20x optical zoom lens with Intelligent Digital Zoom boosting range to approx.40x zoom FinePix F800EXR
Easy sharing of high quality images with Wireless Image Transfer
July 25, 2012
FUJIFILM Corporation (President: Shigehiro Nakajima) will launch the FinePix F800EXR, a compact digital camera equipped with a Fujinon 20x optical zoom lens (25-500mm*), and a 16 megapixel BSI (Back Side Illuminated) EXR CMOS sensor. The FinePix F800EXR offers the ability to transfer high quality images directly to smartphones and tablets**, enabling users to post photos to Facebook and other social networking sites quickly. In addition, the FinePix F800EXR features a new Advanced Filter that lets users get even more creative with their photography.
EXR CMOS and Long zoom — Great picture made easy
With its advanced Fujinon 20x optical zoom lens, 25-500mm equivalent*, the FinePix F800EXR is a long-zoom digital camera that can capture clearly defined images even at a 40x zoom range. It combines its 20x optical zoom with Intelligent Digital Zoom, offering optimum image processing to counteract the image degradation that traditionally occurred when digital zooms were employed.
The FinePix F800EXR’s 16 megapixel EXR-CMOS sensor features Fujifilm’s proprietary EXR technology***. Its intelligent EXR AUTO function automatically selects the optimum shooting mode from 103 patterns, dependent to the demands of the scene being shot, guaranteeing beautifully captured scenes with the highest image quality possible.
Superb build quality and finish
The FinePix F800EXR has also been given additional enhancements over its predecessor, making it even better to use. The FinePix F800EXR has been optimized for faster start-up. Turn the power ON and they are ready to shoot in only 1.5 sec. In addition, shot-to-shot take very short time (minimum 0.8 sec.).The AF speed has been as little as 0.16 sec, helping users lock onto their subjects in a flash.
Share the everyday event with easy and speedy “Wireless Image Transfer” to social media networks
Wireless Image Transfer facilitates sending photos from the FinePix F800EXR to smartphones and tablets quickly and simply. Once users have downloaded the dedicated “FUJIFILM Photo Receiver”(free of charge), to their smartphones and tablets, they can easily transfer the photos from the camera to the smartphone or tablet without going through the trouble of entering passwords. Up to 30 images can be sent in a single transmission, and users can share their photos online on Facebook and other social networking sites anytime, anywhere, without having to worry about accessing Wi-Fi hotspots.
By downloading the “FUJIFILM Camera Application”(free of charge), the FinePix F800EXR is able to record the user’s current location data by sending the tablet/smartphone’s location data (latitude and longitude) and displaying it on the LCD monitor of the camera. Users can also send that image to their smartphones and tablets to display the location it was shot at on general map applications. With a database of approximately 1 million landmarks worldwide, users can enjoy various functions, such as Landmark Navigator which displays the distance to a nearby landmark in the direction the camera is faced towards, and Photo Navigation which displays the distance from the photographer’s present location to the place where a tagged photo was taken.
Advanced Filter offers users additional artistic finishes
A new Advanced Filter on the FinePix F800EXR offers the user additional creative expression with six artistic special effects. These all allow you to compose photos and view the filters’ special effects on the LCD screen.
POP COLOR: Emphasizes contrast and color saturation.
HIGH-KEY: Emphasizes brightness and reduce contrast for lightening tone reproduction.
TOY CAMERA: Create shaded borders as taken by toy cameras (nostalgic effect).
MINIATURE: Create top and bottom blur for diorama effect.
DYNAMIC TONE: Create fantasy effect by dynamically-modulated tone reproduction.
PART COLOR: Retain selected original color and other areas change to monochrome. Colors can be selected from red, yellow, green, blue, orange and purple for dramatic effect!
High-definition and ergonomics design
With optimum usability in mind, the FinePix F800EXR black and red model have a rubber coating**** which gives the camera a premium quality feel. The champagne gold and white models have a smooth pearlescent finish. And those non-slip grip and tilted shutter offer better handling and additional stability when using the full 20x zoom. The FinePix F800EXR will be available in four colors (Black, Champagne Gold, Red and White).
* 35mm film equivalent
** Android™ smartphone/ tablet, iPhone™/iPad™
*** Fujifilm’s proprietary technology that has the ability to switch between three sensor modes (High Sensitivity / Low Noise mode (SN); Dynamic Range mode (DR); High Resolution mode (HR)) according to the requirements of the scene being shot.
**** Excluding white and champagne gold.
Fujifilm FinePix F800EXR key features
High quality Fujinon 20x optical zoom covering 25-500mm with Intelligent Digital Zoom boosting range to approx.40x.
16 mega-pixel EXR CMOS sensor
3.0-inch LCD with 460,000 dots and Monitor Sunlight Mode
Wireless Image Transfer
Advanced Filter
Full HD movies (1920x1080 pixels) with a Automatic Scene Selection
RAW file capture
Motion Panorama 360
Film Simulation mode
Multiple Exposure mode
Fujifilm USA Press Release
Sleek New F800EXR Allows Users to Wirelessly Transfer Beautiful, Sharp Pictures to Their Smartphone or Tablet for Easy Online Uploadings
Valhalla, N.Y., July 25, 2012 – FUJIFILM North America Corporation today announced the premium, compact long-zoom FinePix F800EXR digital camera that features a new innovative Wireless Image Transfer function that allows users to quickly and easily upload high resolution images to their smartphone or tablet. The F800EXR continues the tradition of superior image quality that the F-Series is known for with its speed, bright lens, intuitive use and advanced features. The new F800EXR also now includes six built-in photographic filters for users to get even more creative with their photography.
The FinePix F800EXR, with Wireless Image Transfer, features a powerful 1/2” 16 MegaPixel EXR-CMOS sensor that delivers superior image quality and performance - especially in low light situations. The F800EXR also uses the bright and fast FUJINON 20x Wide-Angle long-zoom lens (25-500mm) that produces exceptional images, along with an Intelligent Digital Zoom feature that effectively doubles zoom capability and an ultra-clear 3.0” high contrast 460K resolution LCD.
New Wireless Image Transfer Function
Fujifilm’s innovative Wireless Image Transfer function allows users to connect their smartphone or tablet* to the F800EXR and upload high-quality images to social networking sites like Facebook and Twitter in seconds.
Connecting your FinePix F800EXR to any Android™ smartphone or tablet, or the iPhone™ or iPad™ is easy - all users have to do is download the free application “FUJIFILM Photo Receiver” to their device, then follow the simple instructions to get connected. To start uploading (up to 30 images per transfer), users press the F800EXR’s on-screen connect button to join to a device, then the images will be transferred to the Android™ smartphone / tablet or iPhone™ / iPad™ for easy sharing.
Then by downloading the free “FUJIFILM Camera Application,” the FinePix F800EXR is also able to record the user’s current location data provided by the smartphone or tablet’s location data (latitude and longitude), and display it on the F800EXR’s LCD. Users can also send their images to their smartphone or tablet to display on a map where images were shot. With a database of approximately 1 million landmarks worldwide, users can enjoy various functions, such as Landmark Navigator which displays the distance to a nearby landmark in the direction the camera is faced towards, and Photo Navigation which displays the distance from the photographer’s present location to the place where a tagged photo was taken.
“Sharing pictures has always been one of the most important things that people like to do with their images, and the new F800EXR allows everyone to do just that with its Wireless Image Transfer function,” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation, “With sharing this easy, consumers now have a better performing, full-featured compact digital camera that delivers the beautiful images that smartphones just can’t produce.”
Fantastic Built-in Photographic Filters: With its built-in photographic filters, users can now get even more creative with their photography. The F800EXR has six new filters: Pop Color, Toy Camera, Miniature, High Key, Partial color and Dynamic Tone.
EXR Auto mode with Motion Detection: Fujifilm’s advanced EXR-CMOS sensor enables the F800EXR to correct motion blur on three fronts with mechanical image stabilization, high ISO sensitivity and the new Motion Detection capability working together. In low light conditions with EXR Auto mode selected, the F-Series automatically identify if the subject is moving. If it is, the camera deploys Motion Detection and a higher ISO to ensure the subject is captured with reduced blurring. If no subject movement is identified, the EXR-CMOS sensor automatically keeps the ISO lower and uses image stabilization to reduce noise.
Users who prefer to take more control themselves can also choose from:
• EXR HR (High Resolution) priority mode – the sensor utilizes all of its 16 megapixels for the highest quality results. 
• EXR DR (Dynamic Range) priority mode – takes two pictures and combines them to provide a wide dynamic range of up to 1600%.
• EXR SN (Signal to Noise) priority mode – pixels are doubled up to increase sensitivity and give better results in low light conditions.
Sharp, Clear 20x Lens: The FinePix F800EXR camera uses the FUJINON 20x Super Wide-Angle optical zoom lens that produces crisp high resolution results throughout the focal range, from 25mm wide-angle to 500mm telephoto, along with a Super Macro Mode that allow sharp focusing down to 5cm delivering the most brilliant detail possible.
mpressive Speed: With auto focus speeds as fast as 0.16seconds, the F800EXR delivers outstanding high speed shooting capabilities, up to 8 frames per second (fps) at full resolution (11fps max speed at medium resolution), and full HD movie capture at 1080p (30fps) in stereo.
The FinePix F800EXR offers these additional features:
• Intelligent Digital Zoom: With 20x optical zoom, Intelligent Digital Zoom delivers 40x total zoom, and 15x optical zoom extends to 30x total zoom.
• HD Movie Capture: Full 1080p HD quality, a mini HDMI port and stereo sound with a high speed movie option for freezing fast moving action at up to an incredible 320fps. 
• Intelligent Image Stabilization: Intelligent Image Stabilization system provides further improved image quality with reduced blurring and noise in still pictures and even when shooting movies at the full optical zoom or in very low-light. 
• Amazing panoramic shots: Enhanced Motion Panorama mode that allows users to capture beautiful, seamless 360° panoramic images both horizontally and vertically that show fine detail, low noise and high resolution at 180°, 240˚ or full 360˚ panoramic ranges.
• Tracking Auto Focus (AF): Tracks fast moving subjects so they don’t escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed; when users fully press the shutter button your subject will be in the centre of the photo in perfect focus. 
• Shoot in RAW: Images can also be captured in a RAW file for advanced creative work after shooting.
• Super Intelligent Flash: A flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background.
The FinePix F800EXR will be available in August 2012 for $349.95 in black.
For complete camera specifications, please go to:
* AndroidTM smartphone/ tablet, iPhone/iPad
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit, or go to to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 17 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit