Thursday, 26 June 2014

The Helpline by Uday Mane Book Review

The Helpline by Uday Mane Book Review

Publisher: Frog Books
ISBN: 978-93-83562-88-6
Year of Publication: 2014
No. Of Pages: 252
Cover: Paperback
Language: English
Type: Fiction
Price: 145
Rating: 2.5/5                       
First of all I am not a sadist.  I am a jolly person, would like to read hilarious, adventurous or something where your mind refreshes after reading the book.  I am not criticizing this new concept of suicidal, but I think peoples are not much interested to read something of suicide, even though the end is affirmative in this book.  I didn’t like the concept of suicide.

Samir Masand is the protagonist of the story. Neha one of the friends of Samir helps to overcome from depression, despite her best effort Samir doesn’t draw out of his shell. Neha’s gives suggestion to call helpline to overcome the suicidal thoughts. Samir get’s the number of helpline through newspaper and where Rachel works to save life of depressed peoples. Samir narrates his incidents to Rachael that he fell in love with Riya, and then there are many twists and turns in Samir’s life. Rachel helps Samir to overcome from the suicidal by understanding the situation. The best part is the self-journey where Samir knows the mystery behind helpline and true identity of Rachael.

Also there are many other characters like Siddhartha who is brother of Riya and he is suffering from Down's syndrome, also the character of nana Samir’s grandfather is very inspiring. Read this book to know the true identity of Rachael.        
What I liked the most:

There are two short stories one of a “Joker” and other is “The Prince of Aramadia” both this are truly awesome. Also the writing style is simple easy to read, the content and flow is good. One more thing that struck me as a special is an episode of Samir and Ria who explores the lake early in the morning, the surrounding and scenery of lake, and the bridge is very well described.  

And a very heartily thank you to for providing this book to read and review it.


Samir is suicidal. Racheal works for a suicide helpline. Fate connects them through a phone call. And so begins Samir’s story of love, errors, regret and a girl who changed his life.

As his story reaches its conclusion, Rachael will know the true reason behind his suicidal tendencies. But this suicide helpline is not any ordinary service. There is more to the mysterious and yet so convincing voice of Rachael. As this new mystery begins to unfold, Samir is going to discover three things:

What is The Helpline?
Who is Rachael?
What is Samir’s own identity?

Every year, several teenagers in India attempt suicide because of failing relationships, dwindling careers, parent pressure or the competitive world.

This story is about one such teenager, his early problems and the hurdles to cope with them. This story is about finding hope in the early struggle. This story is about fighting for what you believe in and discovering your true identity. This is not a story about fallinjg in love. This is a story of rising from a failed love story.

"Proceedings of Rs. 5 per book will be used for child welfare through The Rotary Foundation"

You can buy the book here:


Sunday, 15 June 2014

Heart, Mind & Wallet by Ankur Ashta Book Review

Heart, Mind & Wallet by Ankur Ashta
Decoding the Consumers’ Needs to Create Winning Stories

Publisher: Good Times Books Pvt. Ltd.
ISBN: 978-93-806197-2-9
Year of Publication: 2014
No. Of Pages: 142
Cover: Paperback
Language: English
Type: Non-Fiction
Price: 195
Rating: 4/5

I feel glad when Author sends a small letter of appreciation and a signed copy of book directly to your home, this happened to me when I participated in a Giveaway and won this book Heart, Mind & Wallet.

This book is all about marketing skills, how different companies lure the Indian consumers to sell their products. As the author Ankur Ashta is a marketing professional and working with the automobile industries, he has a very good eye on consumers, this book is an outcome of observing human behaviour.

The book captures interesting case studies like Godrej hair dyes are used to colour buffaloes in order to sell buffaloes at higher price, washing machines are used to make “Lassi”, ‘Nocebo Effect’, Sigmund Freud’s Pleasure Pain Principle, Audi makes special horns for Indian vehicle, profit margin of Ice cream companies, etc.    

The language of the book is simple and examples can be swallowed easily in your mind. The book is meticulously researched. A very useful and insightful book, for the person in the field of marketing and also for the aspiring marketers. I highly recommend this book to marketing students and salesman. Intriguing details are provided in the book. In one word it’s a Must Read book.

About Author:

Ankur Ashta is a marketing professional, currently working with one of the leading automobile manufacturers in the world. A post-graduate from FORE School of Management, he started his career in an advertising agency and has, since then, worked on marketing strategies for a range of brands across categories such as automobiles, telecom and consumer durables.

Tuesday, 3 June 2014

The Thugs & a Courtesan by Mukta Singh-Zocchi Book Review

The Thugs and a Courtesan by Mukta Singh-Zocchi Review

Publisher: Srishti Publishers & Distributors
ISBN: 978-93-82665-16-8
Year of Publication: 2014
No. Of Pages: 190
Cover: Paperback
Language: English
Type: Fiction
Price: 195
Rating: 4.5/5

My view:

This book is on traditional Indian community, the year is 18th / 19th century. This was the era when there were no proper transportations, only muddy and dusty roads, no cars, buses or airplanes, where people used to travel on foot along with their bullock carts and horse riding.

People used to travel in a group or caravans from village to village, for their safety from thugs and robbery; many times it happens to the villagers that the group with whom they are travelling were the bunch of thugs.

The protagonist Firangia is one of the thugs, whose life changes after many incidents occurred during his return journey to his village. The Author has very well narrated the traditional Indian community, orthodox mentality of villagers by killing human beings as an offering to Lordess Kali, also there are many short stories in the book, among them which I liked the most is the story narrated by Zalim Singh on Page no 86, and the story of Rana Dil on page no 138, this two stories are excellent read.          

The proper description of night, the villages and jungle, deserted areas while travelling, the temple of Lordess Kali in the middle of the jungle are truly awesome, it Sims that you are watching a movie. This book is about love and betrayal.

The language is somewhat tuff, you should have dictionary along with you while reading this book. This is a must read book to know the 18th century India. The author Mukta Singh-Zocchi has thoroughly researched for this book.

I am very thankful to Thinkwhynot, once again for giving me opportunity to review this wonderful book.

Some of the Catchy lines from this book:

1. I cannot give you my word. I consider the tongue to be the most sacred member of the whole body. – Page no 20.

2. Women are as good as men in the games of politics and court-intrigues. – Page no 62.

3. I know that fortune favours only those who hold the power or are privileged. – Page no 64.

4. People can believe any tale of wickedness, but a simple story of love, they will never accept. – Page no 94.

5. The lines of fate cannot be effaced for anyone, everyone, knows that. – Page no 137.

The blurb:

Meander through 1819 India with Firangia as he covers villages, jungles and small towns while on a journey of romance, devotion, crime and deception. But there is someone always watching over. This is pre-railways India, when merchants travel in caravans, noblemen with escorts, and no road is secure.

On his way home after a trade expedition, Firangia’s path is crossed by the beautiful Chanda Bai, travelling with a small party of guards. Through a warrior, she wishes to travel under his protection. Should he decline?

Read about grandiose ambitions pitted against petty schemes, love and deceit, and what in our modern times is termed ‘evil’. You will find in this intellectually ambitious, meticulously researched, action-packed historical fiction a broader, age-independent significance.

About Author:

Born in Ithaca, New York and raised in New Delhi, Mukta Singh-Zocchi has to write about India. Several of her short stories and columns have appeared in magazines in India. She is the recipient of the 2008 Storycove Short Fiction Award in the US.

Mukta completed her Ph.D. in Physics and spent a decade in scientific research in universities across the globe. Chicago, Paris, Berlin, Copenhagen – life on the international track surely whetted her desire for storytelling. She now lives in Los Angeles and writes full-time.