Saturday, 20 September 2014

60 Minutes by Upendra Namburi Book Review

60 Minutes by Upendra Namburi Book Review

*Publisher: Westland Ltd *ISBN: 978-93-84030-24-7 *Publication Year: 2014 *No of Pages: 361 *Cover: Paperback *Language: English *Genre: Fiction *Price: 350 *Rating: 2/5

My View:

While surfing through the net, I came to know that 2 big blogger sites are promoting or providing the books to the readers, I thought it would be a good reading material, but I am disappointed. The book is full of confusion, also the product selection for marketing in the book i.e. detergent powder is not appealing.

60 Minutes is the story of Agastya, the Chief Marketing Officer (CMO) of FMCG Company BCL, he is about to launch the most important product of his career, which is going to scheduled in 60 minutes. Maithilli is the love affair or rather mistress of Agastya, threatens him to disclose his affair to his wife and media if he doesn’t give 15 crores within 60 minutes. And the third one is Sailesh, the arch rival and CMO of Stark is all set to destroy Agastya’s career within 60 minutes of his product launch.

The book is very confusing from the beginning; also the plot is very complicated. This story is about corporate politics, sales, share market, jealousy, competition and infidelity; it is described in 60 minutes time frame. The book is about two top rival FMCG companies. I didn’t find the story build up of Sailesh. I was bit confused between past and present, when you thing that story is griping, suddenly it moves somewhere into past or present. And the most disappointing part of the book is it’s ending, how could you thing that rivals are sitting together and having a drink.

If you are from marketing profession then you will like the book otherwise please don’t waste your time (I have wasted it). Frankly, I didn’t like the book at all. If I don't have to write the review of this book, I would keep this book on far corner of my shelf. I got this book from writersmelon.


Successful, brash and ferociously ambitious, Agastya is the poster-boy for corporate success. As the chief marketing officer of one of the biggest FMCG companies he is all set for the most important product launch of his career when things spin out of control. 60 Minutes is all he has to save his job and his marriage.

Beautiful and intelligent, Maithili has never had much luck in love. When Agastya takes things too far and almost crushes her spirit, Maithili must avenge herself. 60 Minutes is all she needs to turn his life upside down.

An unlikely adversary, Sailesh is a mathematical genius and an expert strategist. His academic temperament is unsuited to corporate rivalry and subterfuge but he is forced to retaliate when someone crosses the line. He has 60 Minutes to destroy his foe.

High-profice jobs, reputations, relationships and marriages are at stake. Stealth, blackmail and secret liaisons exposed. Emotions mired in doubt and ambitions entangled in hostility. As the battle for supremacy continues, who will falter, who will persist and who will come out on top?


About Author:

Upendra Namburi is a sales & marketing professional who has launched over twenty new products and participated in setting up three new businesses. He is an engineer by accident and an MBA by design.

He has contributed to leading newspapers and online publications and is an evolving blogger. He has written on a wide array of subjects including payments, loyalty and marketing. He has also been invited by several management schools across India to speak and interact with students.

Having realized that we are all in a constant rush, set up against timelines and deadlines in this often transactional life, he has captured that essence in a new genre of ‘contemporary Indian life thrillers’.

He is on the passionate voyage of writing the numbers triumvirate of novels titled 31, 60 Minutes and 8. His novels touch upon the various facets of urban India, including corporate life, obsessions, love and relationships. His debut novel 31, was a bestseller and also on the longlist for the Tata First Book award.

He currently resides in Gurgoan with his wife and ‘The Prince’, his mischievous son.

Saturday, 6 September 2014

#Book #Review: Far Beyond the Dead End by Saikat Baksi

Review: Far Beyond the Dead End by Saikat Baksi

*Publisher: Srishti Publishers & Distributors *ISBN: 978-93-82665-12-0 *Publication Year: 2014 *No of Pages: 224 *Cover: Paperback *Language: English *Genre: Fiction *Price: 150 *Rating: 4/5

My Review:

Wow something new to read this time, a novel very well intertwined between history and fictional characters, excellent work. A good lesson provided by author to the readers, how people used to live at the time of Mohenjo-Daro, it Sims like watching the play of an ancient civilization. The character build up is very good, especially the protagonist character ‘Koli’. One of the best things which I liked in the book is narration style of the author; a life has been given to the death civilization through his words.  

Now about the plot, the story revolves between three main characters: Koli, Sindhu and Girad. Koli is smart, intelligent, artistic and skilled girl, and the daughter of one of the respected council members. Koli’s farther wants to marry her to Sindhu, another skilled man from next town, who shifts to their village because of complete destruction due to natural calamity; he was the only survival of doom. On the other hand, Girad is a failed businessman, a calculative and manipulative person. Girad wants to marry Koli and would do anything to get things on his way, and so Girad tricks koli’s father to marry her.  

The book is divided into three parts, in first part introduction and plotting of character is done. Also custom and tradition of that era is highlighted. In second part married life of koli and girad is provided. And in third part, many secret’s has been revealed by the author.

Only thing which I didn’t like is the cover page of the book, the cover page doesn’t match with the storyline.        

I highly recommend this book, especially to the history lovers. A good research is done by the author on civilization (7 years of research on Mohenjo-Daro), culture, art, architecture, infrastructure and general life of that era. 

I was the winner of this book, thank you writersmelon for organizing the contest.

From the back cover of the book:

They called it the ‘mound of dead’. In other words, Mohenjo-Daro!

But beneath those layers of ruin, once flourished a town pulsating with life. There lived Koli with her enigmatic charm, Sindhu with an eyeful of dreams, Girad with his raging passion, the decrepit priest prophesying the doom, and many others. They loved, hated and chased their fixations in manic rage. A series of mysterious deaths ensued from such frenetic hunt for lust, riches and glory. Yet, the inexorable game of destruction did not cease to play, until... they ventured Far Beyond the Dead End... only to be discovered under a heap of rubble four thousand later.

About Author:

Saikat Baksi, a mechanical engineer by qualification, is an explorer of unseen alleys of life. o his way through the human jungle, he picks up drops of tears and flashes of smiles and notes them down. History, literature and art add spice to his world. Far Beyond the Dead End is his fourth novel.

Tuesday, 2 September 2014

Play with Me by Ananth #Book #Review

Review: Play with Me by Ananth

*Publisher: Penguin Books *ISBN: 978-0-143-42362-1 *Publication Year: 2014 *No of Pages 246 *Cover: Paperback *Language: English *Genre: Fiction *Price: 250 *Rating: 2.5/5

My Review:

After the success of Fifty shades of Gray many Indian writers have started the erotic writing, but what I have read recently, among them only few have succeeded. Now about this book the protagonist Sid is a photographer in a boutique ad agency. 

Sid has everything in his life, a successful person. Then he meets Cara half-Indian half-Turkish from America as an intern in his agency. Cara is free spirited woman, bisexual and always in need for sex whenever Sid is around. She is so addicted to have sex with Sid, that whenever Sid looks at her in office, she gets aroused and masturbates in office washroom. Both Sid and Cara are like a sex manic. The book revolves between three characters: Sid, Cara and Natasha to whom everyone calls Nat. Natasha, married women without any children. Sid finds himself in love with Nat, while he was having affair with Cara.  

Actually I didn’t find a story in this novel, there is really nothing extraordinary in the book, only in the beginning of the book the small introduction is given about Sid, Cara and Natasha. Also I didn’t find character build up of Sid. According to my view whenever you read any novel there are some contents about sex, while this is completely an erotic novel. If you are an Erotic reader than there is everything you needed in this novel: threesome, bisexual, masturbation, lesbian, oh god I don’t have words now. What I didn’t like about the book is of fidelity; there is not a tinge of loyalty mention in the book, even married women are easily available.

Even though I have rated only 2.5, this book will be in top 5 fictional books in India, because the way protagonist is described in this book (a free spirited and hassle free life), today’s youth’s needs to live a life mentioned in this book. This book is not that much interesting, but one can read in a leisure time.
Also the writing is simple and flow is fast, you can complete this book in very short time.   

 Note: I got this book from thinkwhynot, also a letter from Penguins VP, in which appreciation about this book is done by different author, media and news channel.  

From the back cover:

Sid is a successful photographer in a boutique ad agency. He is single and has everything he wants – a great job, great colleagues and a hassle-free life. But if there is one thing that has eluded him, it is love. Until the gorgeous, free-spirited Cara walks into his life. Sexually obsessed, the two begin a charged affair that disrupts all his notions of love and transforms the way Sid thinks about erotic pleasure. But then something unexpected happens – Sid finds himself falling in love with another woman.

About Author:

Ananth is a photographer, dog lover and a bibliophile. This is his first novel.